45 - Tom Lyons

⁣In the last of the winter series, we welcome the Global Chief Marketing Officer of Club Underdog, which services Brooklyn FC’s USL Super League team and impending USL Championship team, which will debut in 2026. He’s worked with PNC Bank, Chipotle, and New Balance, and he’s using that experience to help tell stories and build brands for and about New York and Brooklyn. He chats about the great start for the women’s team, moving the team to its permanent stadium, and the strategy to attract brands and fans.

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