The Story Behind She Knows Arsenal: Jessica Black Interview

Episode 68 of the Box to Box Podcast! Presented by GOLZtv

In this episode, we are joined by Jessica Black of the quickly growing "She Knows Arsenal" brand & channel to chat about growing up as a soccer fan in Southern California, how she came to fall in love with Arsenal Football Club, & why legacy media is in a losing situation as independent creators are taking over the soccer media space.

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CHAPTERS:
Intro (00:00)
Who is Jessica today? (2:25)
Earliest memories of soccer (5:00)
Soccer being one of many activities growing up (7:30)
The important role parents play in development (9:30)
What they don’t tell you about college soccer (21:00)
Watching European soccer in US in early 2000’s and WHY Arsenal (27:30)
Arsenal was a hipster pick for new fans (34:50)
She Knows Arsenal (43:45)
Female content creators on the rise (52:35)
Why fan made content is the future of this game (58:47)
The gap between US and Europe culturally around football (1:05:17)
How we can close the gap as we near the most exciting time to be a soccer fan in America (1:09:35)
Today’s Arsenal (1:17:25)
Outro (1:30:00)


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